CUSTOM-MADE
CUSTOM-MADE
CUSTOM-MADE
KAI's 3rd mini album 'Rover'
KAI's 3rd mini album 'Rover'
KAI's 3rd mini album 'Rover'
UNDERSTANDING THE CONCEPT
'Rover' is the title track reinterpreted by KAI, originally from Bulgarian artist DARA’s “Mr. Rover.” Featuring heavy 808 bass, marimba, and percussive elements, the track blends rhythmic dance with a message of breaking free from judgment and living as a true wanderer.
'Rover' is the title track reinterpreted by KAI, originally from Bulgarian artist DARA’s “Mr. Rover.” Featuring heavy 808 bass, marimba, and percussive elements, the track blends rhythmic dance with a message of breaking free from judgment and living as a true wanderer.
CUSTOM IDENTITY
The studded denim-on-denim look worn by KAI on the Rover album cover was custom-crafted to embody the bold spirit of a modern wanderer. Also, a sculptural plume of icy white and blue, custom-built in soft plumage to evoke purity, motion, and the surreal edge of flight. Designed as a visual counterpoint to the studded denim, it brings weightless contrast to the bold narrative of Rover.
The studded denim-on-denim look worn by KAI on the Rover album cover was custom-crafted to embody the bold spirit of a modern wanderer. Also, a sculptural plume of icy white and blue, custom-built in soft plumage to evoke purity, motion, and the surreal edge of flight. Designed as a visual counterpoint to the studded denim, it brings weightless contrast to the bold narrative of Rover.
