CUSTOM-MADE
SHINee
8th Album 'HARD'
8th Album 'HARD'
8th Album 'HARD'
UNDERSTANDING THE CONCEPT
Feel SHINee’s unwavering determination and passion for music through the phrase “We Go Hard,” which embodies their belief in never giving up, staying true to their own convictions, and forever shouting their eternal spirit of being “Young & Wild.”
CUSTOM IDENTITY
For SHINee’s “HARD” performance, designed bold custom outfits with structured silhouettes and metallic detailing, highlighting each member’s distinct character while amplifying the group’s powerful rhythm and modern edge.
UNDERSTANDING THE CONCEPT
Feel SHINee’s unwavering determination and passion for music through the phrase “We Go Hard,” which embodies their belief in never giving up, staying true to their own convictions, and forever shouting their eternal spirit of being “Young & Wild.”
CUSTOM IDENTITY
For SHINee’s “HARD” performance, designed bold custom outfits with structured silhouettes and metallic detailing, highlighting each member’s distinct character while amplifying the group’s powerful rhythm and modern edge.
